It goes without saying that the media fraternity is a very important institution in the development of the underprivileged community of the country.
The media today encompasses essentially every component of the society. And in a way, that it is nearly impossible to remain ignorant anymore. It plays a major role in developing opinions or preferences, interpretation of how people see the world around them, purchase decisions, etc.
Most importantly, the media brings awareness to the people. That awareness triggers thinking. And only when the privileged ones think seriously about their role play in development of the deprived, will they participate in it. The media fraternity has given Pratha Foundation overwhelming support so far. Without their advocacy it would have been very difficult for Pratha to reach out to all those needy and deserving children through its welfare initiatives.